Pattern Stories
Johanna Bradford
With Pattern Stories, we want to embrace a specific wallpaper design and tell the story behind the pattern. We want to show the craftsmanship that leads to the finished wallpaper. We call it Swedish Wallpaper Art.
Johanna Bradford
This time we want to tell the story of our capsule collection created together with Johanna Bradford. Johanna is a beloved Swedish creator and influencer sharing her life, home, and thoughts about interior design on social media and in her blog.
"I love wallpapers and have always fantasized about what they would look like if I could create my very own. In the beginning, I had a thousand different ideas that the team at Sandberg helped me refine. Through close collaboration, all my thoughts and ideas came to life in three different designs. Truly a dream come true project."
Johanna Bradford, Creator
With a shared passion for design, craft, and a timeless, personal expression, we created a collection containing 13 wallpapers in three different designs. These new stylish classics are based on Johanna's values, creativity, and Sandberg Wallpaper’s skilled craftsmanship. The result is a collection reflecting both historical and contemporary craftsmanship and global influences.
At Sandberg Wallpaper, our wallpaper craftsmanship is our safe haven. Nothing is left to chance, and we always take the time necessary to achieve perfection. Style consciousness and high-quality thinking are embedded in our DNA.
"So sit down in your favorite armchair and enjoy something delicious to drink while you contemplate Swedish wallpaper art, where the mind can play and the soul can rest."
Betty, Ben, and Gillis
The wallpaper designs are named after Johanna's children, Betty, Ben, and Gillis, and reflect her genuine values of what a home is.
"A home is a place where I feel 100% safe. My heart is full, my soul can rest, my mind can play, and the embrace is welcoming. There, I know every creak in the floor, and the bookshelf is full. I know exactly which armchair is the most comfortable to sit in and enjoy something delicious to drink."
Johanna Bradford, Creator
Betty
Eight tiny crocuses named "Timeless" are gathered in this decorative pattern. A detailed dotted pattern with a kind and cool international expression. Available in four different colorways; Blue, Yellow, Green, and Honey.
Ben
A bold stripe that is both unique with a slightly humorous tone and looks very stylish on the wall. Looking closely, you will find the little crocus flower also featured in the pattern Betty. Available in four colorways; Emerald, Light Blue, Garden Green, and Red.
Gillis
The beautiful hand-painted stars dance over the paper like stars in the sky. A dreamy ceiling wallpaper that also works beautifully on the wall. Available in five different colorways; Yellow, Gray, Blue, Midnight Blue, and Pink.
"Discover new welcoming wallpaper classics with both familiarity and surprises."
Product Types
Wall murals and wallpaper are both effective at adding a personal feeling to your home, each offering endless, beautiful possibilities. Wallpapers have smaller, repeating patterns, while wall murals often feature considerable, grand designs that capture your attention.
Wall Mural
A wall mural often portrays a singular, impactful design, such as a picturesque landscape, explicitly scaled to your wall dimensions. Wall Murals are delivered in rolls with each panel numbered for effortless installation.
Wall murals have a few different pattern repeats:
Fully Repeatable: The pattern in these murals repeats seamlessly both vertically and horizontally. This means that whether you have high ceilings or want to wallpaper a wide wall or multiple walls, the pattern will look good without losing its scale or proportions.
Horizontally Repeatable: The pattern in these murals repeats horizontally. This means that it is perfect for a wide wall or multiple walls, the size of the pattern will adjust to the height of the wall.
Non-Repeatable: These murals are excellent for making a striking focal point in a room. They're usually meant for a single accent wall and don't have a repeating pattern. This could be wallpaper created from a photograph, for example.
Wallpaper
Wallpaper features patterns that repeat vertically downwards, offering a harmonious and embracing atmosphere to a room. Wallpapers are produced in rolls, and our roll calculator helps you determine how many you'll need based on your wall dimensions.
Learn More
Learn more in our comprehensive guide on wall murals vs wallpaper.