”On a lovely early summer day in May, we visited Simon Jonegård and his meadow, set among beautiful countryside outside Jönköping in southern Sweden. Simon is named after his great grandfather, who also ran the farm and used the meadow in the traditional way. Stepping very carefully, we are allowed to follow the beaten path through this unique sea of meadow flowers, terrified that we might accidentally trample on a rare quaking grass or a protected orchid. Simon’s enthusiasm bubbled over as he described how he keeps track of the 79 different species in his meadow, how he neatly mows it with a scythe and why this has been done for generations. Meeting Simon inspired us in so many ways. As a tribute to Simon for his passion and priceless work to maintain biological diversity, we selected nine flowers from his meadow to grace our wallpaper of the same name: Bitter vetch, Buttercup, Lady’s mantle, White clover, Speedwell, Wood sorrel, Spleenwort, Maiden pink and Heath violet. Tansy does not actually grow in the meadow, but we couldn’t resist adding it as it is so beautifully decorative. We hope that these ten much-loved meadow flowers, so familiar to many people, will pass on Simon’s story and his message”.
Karolina Kroon, designer Sandberg Wallpaper