Privacy policy

Your privacy is important to Sandberg Wallpaper. This privacy policy applies to Sandberg Wallpaper AB website(s) ”Websites”, which can be reached through different domains owned and administered by Sandberg Wallpaper AB. The privacy policy applies to all our websites.

Sandberg Wallpaper AB takes privacy extremely seriously, and we take great care to protect your privacy when we build and run websites and web services. We comply with the relevant legislation on data protection and confidentiality.

This privacy policy describes the information that we are allowed to collect and how we use it.


Data collection

Sandberg Wallpaper AB does not gather information which can be traced back to you (e.g. your name, address, telephone number or e-mail addresses) via our Websites, unless you expressly consent to this. If you do not wish us to gather your personal data, we ask you not to send it to us.

To allow us to answer your questions or enquiries, we might ask you for personal data, such as your name, company name, address, e-mail address and telephone number. We are allowed to use this information to answer your enquiries or contact you by letter, e-mail or telephone to answer our questions that way.


We are allowed to store and process personal information gathered via our website in a country in which Sandberg Wallpaper AB or our web hotel operates. By using our services, you agree to your data being transferred to these facilities, including those located abroad.


What type of information do we collect and how long do we keep it?

We collect personal details for different reasons;

  1. When you make a purchase from our webbsite. This information is necessary to complete your order and we are required by law to save records of all transactions. We save this information for seven years after which it can be deleted.
  2. When you contact us via email, contact-forms, social media channels, our chat and other messages. We save this information to be able to answer your query and help you get the answers you need. We do not use this information for marketing purposes unless you give your written consent. We keep this type of correspondence for 24 months.
  3. When you sign up to our newsletter and email correspondence. If you sign up to our email-list you will receive our marketing correspondence until you wish to be removed from the list. You can unsubscribe at the bottom of the emails and you will be automatically removed from the list. We aim at making our emails as relevant to you as possible. To better understand what type of emails you prefer we look at what type of emails you open and which links you click on. From this, we will develop our content to better suit your interests.
  4. When you surf and use our website. This is anonymous information that can’t be used to identify you and is collected through cookies and stored in Google Analytics. We use this information to better understand how our website is being used and to discover issues and faults with the websites infrastructure. If you do not want Google to collect data from your visit you can choose to block cookies in your web browser. Read more about cookies here.

N.B The website never logs payment details. We don’t store or have access to your card- or paypal details. We use Stripe and PayPal checkouts that encrypts and protect your details from anyone except yourself. Please don’t send your payment details to us.


Data security

We take appropriate security measures to protect against unauthorised access to or unauthorised alteration, disclosure or destruction of data.

We restrict access to your personal identifiable data to employees of Sandberg Wallpaper AB, or consultants who need access to this to answer your enquiries or provide our services.

Sandberg Wallpaper AB is the sole owner of data gathered via the websites. We will not sell, share or hire out the data to other than as set out in this message. Sandberg Wallpaper AB may collect data from our users at several different points on our website.


Your rights

You have the right to find out what personal data relating to you we have saved. You have the right to demand that incomplete, erroneous, unnecessary or out-of-date personal data be deleted or updated. You have the right to cancel subscriptions for direct advertising and ask that we cease using your personal data for the purpose of direct marketing or on other compelling legal grounds. If you decide to cancel your subscription for marketing material and other communication from Sandberg Wallpaper AB, any important messages will still be sent to you.

In some cases, particularly if you want us to delete or cease processing your personal data, we may no longer be able to provide you with services.


Who is the data controller for your personal data?

Sandberg Wallpaper AB

Mariedalsgatan 7 SE-503 38 Borås is the data controller for your personal data.


Changes to the policy

Sandberg Wallpaper AB may, from time to time, make changes to this policy. We recommend that users read this privacy policy regularly to keep up-to-date with new rules on confidentiality or changes to our policy.



Sandberg Wallpaper AB
Mariedalsgatan 7
503 38 Borås